10th January 2007Woolworths is holding a national drought action day on January 23, donating its entire Supermarket profits that day to drought relief.
Woolworths CEO, Michael Luscombe, says the majority of the money raised, expected to be more than of $3 million, will primarily be used by the Country Women’s Association to provide immediate support for rural families’ household needs, such as bills, groceries and fuel.
The remainder will be used to help fund research into sustainable farming practices.
Mr Luscombe says the day is important in terms of raising awareness and understanding of the drought amongst all Australians.
SOURCE: The Land, NSW, weekly rural newspaper, posting news updates daily on FarmOnline.
